Recent Gartner research discovered that over 80% of organizations currently expect to compete primarily on customer experience (CX). In other words, despite your solution’s price, benefits or unique ca...
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5 B2B Content Marketing Mistakes and How To Fix Them
Content marketing—everyone’s doing it. Or, at least, everyone is trying. Content marketing has been all the buzz over the past few years but for what it’s worth, th...
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Four Ways to Come Up with New B2B Blog Topics
As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in th...
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Gated vs. Ungated Content: What, Why, Which and When
As content marketers serving clients in the B2B space, we are frequently asked about the appropriate time to gate content on sites selling products and services to other businesses. Whe...
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B2B Content Strategy & Development: Top Challenges to Address
Crafting and carrying out a content marketing strategy continues to be one of the top marketing challenges of organizations that we work with. While getting the r...
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Tapping in to the Power of User-Generated Content
Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. Several tweets a day, regular Facebook posts, ...
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Four Data-Driven Considerations for Your Content Marketing Program
B2B organizations are busy finishing the year on a strong note by generating leads and increasing revenue. However, businesses should also start planning and budgeting for next year’s mar...
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B2B Marketing Tools of the Trade: 4 Visual Tools to Complement Your Content Development
In this blog series, we share technology tools and platforms handpicked by the Launch Marketing team that support the B2B marketing efforts for our clients. From marketing automati...
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3 Time-Saving Excel Shortcuts for Marketers
It’s not difficult to see the importance of lists and data sets in the life of a marketer: Marketing revolves around the lead database; People are willing to ...
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Differentiate Yourself with Content: Creation and Curation
We’ve all heard ‘content is king’ one too many times, but that can only be the case if your content is impactful, right? Otherwise, your content is…the jester, so...
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5 Free Resources for Creating Infographics
For all the importance we place on copywriting, it’s an irrefutable fact that the brain processes images faster than words. Hence the rise and continued popularity of the infographic,...
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Using Rich Media to Energize your Content Marketing
Rich media, traditionally referred to as multimedia, has exploded in popularity following the proliferation of mobile access and social media activity. More than likely...
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