Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard eno...
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10 B2B Blog Post Ideas to Increase Content Marketing Success
Content marketing is a top priority for B2B marketers with nearly 91% of B2B organizations using content marketing in their overall marketing strategy. But, with busy sch...
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Three Creative Ways to Amplify and Elevate Your B2B Public Relations Tactics
Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But i...
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Five Benefits of Blogging: Why Blogging Matters for Marketing Success
Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership, industry influence and...
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4 Steps to Assemble a Solid Content Library for B2B Content Marketing Efforts
Content marketing is an important aspect of any integrated marketing campaign. But for content marketing to work, you need to have plenty of content. It can seem daunting to p...
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The 4 Rs of Assessing Marketing Content
Marketing content is perishable. Once published, the world it serves continues to change— sometimes slowly… and sometimes quickly. As this change transpires, it is important to periodically ass...
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Keys to a Successful Content Strategy
To create a successful content strategy, you first have to understand the concept behind creating a content strategy. Content strategy is the creation of content that is deliv...
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Should B2B Companies Invest in Content Marketing Tools?
Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and wi...
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Does My Start-Up Need Public Relations?
If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on y...
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Tips for Writing a Dynamic Press Release
You just launched a killer new mobile app. Your startup secured an initial round of funding. The company won a coveted industry award. Now it’s time to promote your comp...
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Key Brainstorming Techniques to Unlock Your B2B Marketing Creativity
Brainstorming is a critical part of any creative process, whether you are writing copy or creating your next big product. Once defined as simply a collaboration of ideas,...
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Proven Tips to Improve Your Content Marketing Efforts
Content marketing is a must for any business in today’s digital age. In a previous blog post, we discussed how the B2B buying process is generationally shifting with consumers d...
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