When you think of “B2B” marketing, you think of “Business to Business,” not “Business to Customer.” But this failure to focus on the customer experience or customer marketing is a...
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B2B Content Marketing Trends in 2023
Content marketing is not a new concept but it has evolved over the years, especially in the past few. With the rise in digital content, the impact of a pandemic and m...
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Client Spotlight: Launch Supports Content Marketing Efforts at vcfo
The Project vcfo is a professional services firm that provides fractional finance, HR, and recruiting leadership to make companies stronger. Founded in 1996, vcfo has helped and supported more t...
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Five Keys for Developing Engaging B2B Content Marketing Assets
You have probably heard the phrase, “content is king,” for many years now, but its message remains the same; the critical necessity of B2B content marketing. 73% of B2B organization...
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Three Questions to Answer for Successful B2B Blogging and Content Marketing
When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is pu...
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Align Your B2B Content Marketing with the Buyer’s Journey for Better Lead Generation
B2B content marketing is a powerful tool, with nearly 77% of organizations reporting they have a content marketing strategy. One of the standout components of content marketing ...
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Client Spotlight: Launch Shapes Content Strategy and Campaign Development for Temenos
The Project As Temenos sought to expand its presence in the U.S., they turned to Launch Marketing for support on content strategy and development for campaigns across different customer s...
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Three B2B Content Marketing Fundamentals to Get Right to Stand Out from Competitors
Content marketing is a top priority for 53% of B2B marketers as it builds awareness, generates leads, fosters trust and connects with audiences. At the core of every marketing...
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Four Content Planning Tools to Support Effective B2B Content Marketing
The number of content planning and marketing tools available to B2B marketers today is larger than ever. Not surprisingly, many of these tools are quite different from one another a...
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Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success
Content marketing is a powerful tool in B2B marketing. From blogs to eBooks to whitepapers and more, content helps fuel many marketing and sales activities. When it...
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Three Content Development Best Practices for Attracting and Engaging Audiences
Creating and delivering content consistently can seem like a daunting task, especially when resources and team bandwidth is thin. Something even more challenging than creating content consiste...
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Client Spotlight: Launch Supports Global Agility’s Company Expansion Through Messaging, Branding and Collateral Development
The Project A proven leader in Business Process Outsourcing (BPO), Global Agility was focused on ensuring continuous business growth. From opening more offices in the US to expanding ope...
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