By: Christa Tuttle, Launch Marketing CEO From Google to Budweiser to Intel – familiar brands have been rolling out new looks, taglines and logos lately, drawing reactions from...
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Common Pitfalls of B2B Brand Awareness
Your brand is the face of your company. It is built upon your company’s name, recognition of your logo, and your ongoing interactions with customers. It is about communicating ...
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Two Examples of Logo Redesigns
A company’s logo is perhaps the most important aspect of their brand, and its ultimate goal is to create customer recognition between customers and a particular brand. Whil...
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The Flat Design Trend
What Is Flat Design? Flat design refers to a current design trend that removes any 3D stylistic choices (drop shadows, gradients, or textures) and is focused on a minimalist us...
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Logo Design Principles from Three Iconic Designers
The logo design process is a critical aspect of any company’s branding. After all, a logo is typically used in most corporate materials including business cards, website, co...
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How Color Influences Your Customer
Color influences different emotions in people, and it is important to take that into consideration when choosing a color to represent your product or service. As marketers, we don...
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Internal Marketing: Improving Your Company’s Culture (and Your Bottom Line)
While the impact successful marketing can have on company revenue is well known, it is often overlooked as a method of reaching internal employees. Your employees are often ...
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Shaping a Brand’s Personality
Brand personality is built over a period of time through strategic branding decisions that reach across all of a brand’s touchpoints. Done correctly, consumers will begin to...
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