B2B messaging and branding are foundational for effective marketing. Messaging drives prospects to understand what your organization’s offering is and how your product or service is valuable to them....
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Navigating B2B Acquisitions: 5 Tips for Post-Merger Brand Strategy Success
When multiple organizations undergo a B2B acquisition, each brings its own unique brand identity, recognition and attachment to the table. The journey towards successful integration is fraught with cha...
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How to Define or Refine Your B2B Brand Strategy in Five Steps
A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand...
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Client Spotlight: Launch Supports Global Agility’s Company Expansion Through Messaging, Branding and Collateral Development
The Project A proven leader in Business Process Outsourcing (BPO), Global Agility was focused on ensuring continuous business growth. From opening more offices in the US to expanding ope...
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A Guide to Establishing Brand Consistency
Few marketers underestimate the power of branding, but establishing a consistent brand for your business is essential for audience recognition. For instance, if you are a chocolate lover you ...
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Four Key Design Elements of Corporate Branding
Your company’s design and branding are key components of marketing and play a large part in what customers and prospects think and feel before they consume any of your mar...
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Steps to Align Your Company Values With Your Brand
Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Your br...
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Questions for Evaluating and Elevating Your B2B Brand Messaging
Branding is the way that companies communicate with customers, differentiate from competitors and create a name for themselves. Your company’s brand is not a tangible item—it go...
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What Is a Style Guide and Why Is It Important to My Brand Identity?
Whether you’re overseeing the marketing efforts in a large B2B organization or running a startup, a style guide should be an integral component of your marketing strateg...
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4 Ways to Elevate Your Brand by Improving B2B Customer Experience
By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator (Walker study). Is your organization treating the B2B customer experience...
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How to Effectively Leverage Storytelling in Your B2B Brand Strategy
Everyone has their favorite brands that they advocate for, not just because of the quality of the products and services offered but also because they can relate to the br...
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Marketing Psychology: Why Brand Personality in B2B Matters
The rationale upholding economic theory—and most business planning—is that consumers are rational and consider all information in a judicious manner. However, the reality is that humans are ...
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