Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the que...
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How To Write an Effective B2B Marketing Plan
Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit ...
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B2B Email Design Best Practices for More Effective Email Marketing Performance
Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and pl...
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Social Media Best Practices for Cybersecurity Organizations Compiled from Expert Cybersecurity Marketing Consultants
Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Launch’s cybersecurity marketing consultant...
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Three B2B Content Marketing Fundamentals to Get Right to Stand Out from Competitors
Content marketing is a top priority for 53% of B2B marketers as it builds awareness, generates leads, fosters trust and connects with audiences. At the core of every marketing...
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The Fundamentals of B2B Marketing Automation and Benefits of Including It in Your Marketing Operations
75% of marketers currently use at least one marketing automation solution or tool, a number that has been steadily on the rise. However, many companies are still unsure ...
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Five Demographic Characteristics to Consider When Building B2B Buyer Personas
Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing effor...
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Four Tactics to Incorporate Personalized Marketing into a Content Strategy to Reach Your Target Audience
In marketing, reaching and connecting with your target audience is critical. While it is first important to define your target audience and buyer personas, making the effort to ...
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The Three Main Pillars for B2B Brand Messaging
Messaging is another core component of B2B marketing and is one of the most important things, along with buyer personas (which clearly define your target audiences), to formalize. C...
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Four Content Planning Tools to Support Effective B2B Content Marketing
The number of content planning and marketing tools available to B2B marketers today is larger than ever. Not surprisingly, many of these tools are quite different from one another a...
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The Ultimate Guide to B2B Email Marketing
Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. As ...
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B2B Marketing Dashboards: Why They Matter and Best Practices to Follow
Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This...
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