Your company’s design and branding are key components of marketing and play a large part in what customers and prospects think and feel before they consume any of your mar...
Explore
Steps to Align Your Company Values With Your Brand
Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Your br...
Explore
Questions for Evaluating and Elevating Your B2B Brand Messaging
Branding is the way that companies communicate with customers, differentiate from competitors and create a name for themselves. Your company’s brand is not a tangible item—it go...
Explore
Integrating B2B Digital Marketing & User Experience (UX) Design
What is User Experience (UX) Design? UX Design is exactly what it sounds like—design that focuses on the experience, needs, pain points, accessibility and pleasure that interacting ...
Explore
What Is a Style Guide and Why Is It Important to My Brand Identity?
Whether you’re overseeing the marketing efforts in a large B2B organization or running a startup, a style guide should be an integral component of your marketing strateg...
Explore
4 Ways to Elevate Your Brand by Improving B2B Customer Experience
By 2020, customer experience (CX) is expected to overtake price and product as the key brand differentiator (Walker study). Is your organization treating the B2B customer experience...
Explore
How to Effectively Leverage Storytelling in Your B2B Brand Strategy
Everyone has their favorite brands that they advocate for, not just because of the quality of the products and services offered but also because they can relate to the br...
Explore
Marketing Psychology: Why Brand Personality in B2B Matters
The rationale upholding economic theory—and most business planning—is that consumers are rational and consider all information in a judicious manner. However, the reality is that humans are ...
Explore
Client Spotlight: Launch Produces Engaging Research Report for Double Line Partners
The Project Double Line Partners, a leading expert in education data management, conducted a study with the State of Michigan’s education system of the efficacy on their data management ...
Explore
Why Do We Update Our Brands?
By: Christa Tuttle, Launch Marketing CEO From Google to Budweiser to Intel – familiar brands have been rolling out new looks, taglines and logos lately, drawing reactions from...
Explore
Seam Carving: The Smart Way to Crop and Resize Images
To fit template or social media image dimension requirements, cropping or scaling images to size is often a necessity. If you’re lucky, a few clicks on your favori...
Explore
Create Graphics Online: 5 Free Graphic Design Apps
Image manipulation software is expensive. As such, software licenses are often scarce in small organizations, and only the most experienced users have the luxur...
Explore