For B2B companies, the ultimate question is, “How can I get more prospects into my B2B marketing funnel and move them down the pipeline?” This blog will not only pro...
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Five Ways to Optimize Your Marketing Efforts to Increase B2B Sales Leads
Are you looking for ways to boost your marketing efforts to deliver more valuable B2B leads to your sales team? You are not alone. Hitting lead generation targets is im...
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Tips for Using Data to Elevate Sales and Marketing Efforts
There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data, website analytics and more. Today, data powers mark...
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Five Tips for Creating Marketing Collateral that Supports Sales Efforts
Marketing collateral are informative marketing materials that highlight your company’s products or services. While marketing departments are starting to see budgets shift marketing collate...
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Improving Lead Scoring for Sales Efforts
One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is a process used by marketing and sales teams that ...
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How to Bring Your B2B Marketing and Sales Teams Together
It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. For a company to operate efficiently and cooperatively, ...
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Creating Sales and Marketing Alignment: Four Questions Answered
Sales and marketing alignment unifies the macro perspectives of marketers and the direct relationships that sales teams have with customers and prospects. When alignment is solid, marketing and sales pro...
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How Generational Shifts Affect the B2B Sales Experience
Throughout the years, generations have led major shifts and changes in how entrepreneurs and business-people alike advertise, market and convert leads. Before Baby Boomers...
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Top 5 Sales Funnel Clogs
“Put. That coffee. Down. Coffee’s for closers only.” If you’re familiar with the Glengarry Glen Ross leads speech scene, or have worked in sales, you’re familiar with the ...
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Client Spotlight: Launch Develops Compelling Videos to Support Sales and Marketing Efforts for Missing Link Technology
The Project Missing Link Technology is a Texas-based provider of integration software and services for the manufacturing industry. As the company continues to grow, they identified a need for videos tha...
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B2B Sales and Marketing Alignment: Why It’s a Must
Developing and nurturing B2B sales and marketing alignment is an ongoing challenge that organizations are aware of but, surprisingly, fail to properly address. One explanation might be t...
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Nurturing the Sales Funnel Using Social Media
The science behind a trend isn’t often considered, but the case of social media presents an interesting example. As the uses for social media grew and grew, so...
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