I recently had the opportunity to interview Gary Vaynerchuk about social media as part of his “1 a Day Q&A” initiative. As background, Gary is a best-selling author and ...

  While search engines remain tight-lipped as to the exact influence social media has on their site rankings, it has become apparent that social media has at lea...

  Although 82% of the world’s online population is using social media, over 60% of B2B companies aren’t using this medium to generate leads. Here are a few tip...

  Maintaining a social media presence can produce many benefits for a company, including increasing brand awareness and industry credibility, as well as generating leads and websi...

According to Social Media Examiner’s 2012 Social Media Marketing Industry Report, the top question marketers had regarding social media was “How do I measure the effect of social med...

I recently attended a webinar entitles “Timeline for Brands: How to Make the Switch,” which highlighted the changes Facebook is rolling out with the new Timeline format for company p...

There is much discussion in the B2B marketing community about Facebook and it always includes lively debates on ROI. There are some B2B companies with notable success...

With an estimated 100,000,000 active accounts and an average of 230,000,000 tweets sent just in September alone, Twitter is undeniably a tempting choice for marketers and companies...