In a recent B2B technology content marketing report, 96% of those surveyed reported using social media content (other than blogs) as their go-to content marketing tactic in their organization....
Explore
Q&A: How to Reduce Marketing Expenses with Social Media
According to Social Examiner’s 2015 Social Media Marketing Industry Report, more than half of its 3,720 respondents were able to reduce marketing expenses with social media ma...
ExploreIntegrating Social Media into your Trade Show Activities
Due to ever evolving advancements in technology and techniques, businesses, large and small alike, can now market to literally thousands of consumers without ever meeting face-to-face. However, m...
Explore
8 Tips for More Effective Hashtag Marketing
Hashtags, like many elements of social media, have become unavoidable parts of our modern culture. The same can be said for the modern business landscape. Any business...
Explore
LinkedIn – You’re Either In or You’re Missing Out
Let’s look at the numbers. LinkedIn has more than 332 million members that span over 200 countries around the globe. Add this to the statistic that LinkedIn is addin...
Explore
To Facebook, or Not to Facebook? That is the Question.
Everywhere you look, that familiar “f” logo seems to be there. From billboards to restaurant receipts and cereal boxes, Facebook has become an integral part of social media...
Explore
Grow Your Business with Twitter Cards
There are several ways to utilize social media tools to generate new business, help continue dialogue and build affinity with current customers, drive awareness about new products, n...
Explore
Increasing Engagement Through Social Media: Creating the ‘Care to Share’
With the digital capabilities at our fingertips in 2014, things change every day. As an individual, we each have the ability to ‘design,’ if you will, ...
Explore
Nurturing the Sales Funnel Using Social Media
The science behind a trend isn’t often considered, but the case of social media presents an interesting example. As the uses for social media grew and grew, so...
Explore
Social Media Marketing: 5 Free Social Media Tools to Make Your Life Easier
Social media marketing refers to the process of creating unique content and engaging with an audience through various social networks in an effort to provide return in the for...
Explore
Social Media: Getting the Most Bang for Your Buck
Most marketers are well aware of the value of public relations and implement it into their strategic approach to their integrated marketing plan. But, for smaller companies on lim...
Explore
4 Key Questions to Ask When Conducting a Social Media Audit
In the fast-moving world of social media, it is important to ensure that your company’s social profiles are optimized to make the most impact. In order to do this, you...
Explore