Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B b...
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Four Key Questions to Answer to Create and Execute Successful B2B PPC Campaigns
When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in for...
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Client Spotlight: Launch Provides Interim Marketing Services to Cover Maternity Leave
The Project Tethr is an Austin-based company that uses its enterprise listening platform to surface insights from customer interactions such as phone calls, chats and emails. With these insigh...
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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns
Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B ma...
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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered
As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some ma...
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PPC Advertising for B2B Organizations: Foundational Considerations
Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with...
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Client Spotlight: Launch Delivers Breakthrough ROI for Paid Search & SEO Programs
The Project A leading technology company in the security space carried out paid search (PPC) campaigns and search engine optimization (SEO) efforts as part of their broader marketing strategy...
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Think Like a Lizard: 5 Principles to Apply in PPC Ad Copy
With so much competition in online advertising, coming up with creative ad copy to engage your audience is no easy feat. In a recent webinar hosted by Microsoft Bing Ads, ...
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The Evolution of Display Ads: Out with the Flash and in with the HTML5
While there has been lots (and I mean lots) of chatter over the new Google logo, there’s something else happening over at Google that everyone needs to be aw...
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PPC Campaigns: Optimizing Your Ad Copy to Maximize CTR
When running a PPC campaign, the goal is to drive search traffic to a specific site or landing page and get the visitor to take further action: buy somet...
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AdWords Sitelinks Setup and Best Practices
According to Google AdWords data, sitelinks have been shown to increase the average click-through rate (CTR) on ads by as much as 20%. We have also seen a jump in CTR when w...
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4 Essential Questions for Competitive PPC Research (Part 2)
In Part 1 of this blog series, we covered the first two questions to ask when conducting competitive PPC research: 1. Who are your competitors?2. What are th...
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