In recent years, pay-per-click advertising has become one of the most widely-used tactics in both B2B and B2C marketing. With a low initial investment (no minimum spend) and a...
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The 3 A’s to Shape Up Your Pay-Per-Click Account for Summer
With the weather growing warm (or closer to boiling if you are located in Texas like we are), it is a sign a new season is just around the cor...
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Best Practices for Increasing Google AdWords ROI: Keyword Match Types
In addition to the basic best practices of AdWords, there are multiple ways to continue to improve your campaign’s performance. To continue our blog series covering incr...
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Best Practices for Increasing Google AdWords ROI: Optimizing Ad Copy
Earlier, we wrote a blog post giving an overview of AdWords best practices. Now we are starting a series of blog posts that will dive deeper into optimizin...
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Moving Beyond CTR: Integrating AdWords and Analytics
Google’s free products Analytics and AdWords are both useful on their own for different purposes. Analytics is used to track user behavior on a website, while AdWords allows...
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5 Tips for Passing the Google AdWords Certification Exams
* *Update: Google has replaced the AdWords Certification program with the Certified Partners program. Learn more in this article. READ OUR OTHER PPC BLOG POSTS In 2010, Google revamped its...
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Four Essential Google AdWords Best Practices
Google processed 11.8 billion search queries in January 2012 and is projected to receive nearly 80% of all online search advertising revenue in 2012. Paid ...
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