Twitter is deceptively simple – all you have to do is create a tweet with fewer than 140 characters, throw in a few hash-tags, and post it – right?...
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Measuring Social Media’s Impact on the Bottom Line
According to Social Media Examiner’s 2012 Social Media Marketing Industry Report, the top question marketers had regarding social media was “How do I measure the effect of social med...
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Timeline for Brands: What’s Changing & Best Practices
I recently attended a webinar entitles “Timeline for Brands: How to Make the Switch,” which highlighted the changes Facebook is rolling out with the new Timeline format for company p...
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Four Essential Google AdWords Best Practices
Google processed 11.8 billion search queries in January 2012 and is projected to receive nearly 80% of all online search advertising revenue in 2012. Paid ...
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What B2B Marketers Can Learn From Pinterest
There’s no doubt that Pinterest, the rapidly growing website which acts as a virtual pinboard for users, is the hottest new social site since Facebook and Twitter. So what c...
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Making Facebook a Revenue Generator
There is much discussion in the B2B marketing community about Facebook and it always includes lively debates on ROI. There are some B2B companies with notable success...
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A Few Twitter Best Practices
With an estimated 100,000,000 active accounts and an average of 230,000,000 tweets sent just in September alone, Twitter is undeniably a tempting choice for marketers and companies...
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