Is your B2B business embracing Facebook as a marketing channel with a clear strategy? Or, do your posts on Facebook take more of an impromptu approach, with ...

I recently had the opportunity to interview Gary Vaynerchuk about social media as part of his “1 a Day Q&A” initiative. As background, Gary is a best-selling author and ...

Social media provides a real-time outlet for customers to interact with your company, and trade shows or conferences are great times to utilize social media to enhance your presence a...

  Although 82% of the world’s online population is using social media, over 60% of B2B companies aren’t using this medium to generate leads. Here are a few tip...

  Maintaining a social media presence can produce many benefits for a company, including increasing brand awareness and industry credibility, as well as generating leads and websi...