It’s no surprise that out of 246 senior B2B technology marketing executives surveyed, 86% say measuring and monitoring marketing analytics to take appropriate performance-improvement actions is extre...
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To Facebook, or Not to Facebook? That is the Question.
Everywhere you look, that familiar “f” logo seems to be there. From billboards to restaurant receipts and cereal boxes, Facebook has become an integral part of social media...
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Grow Your Business with Twitter Cards
There are several ways to utilize social media tools to generate new business, help continue dialogue and build affinity with current customers, drive awareness about new products, n...
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PPC Campaigns: Optimizing Your Ad Copy to Maximize CTR
When running a PPC campaign, the goal is to drive search traffic to a specific site or landing page and get the visitor to take further action: buy somet...
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Increasing Engagement Through Social Media: Creating the ‘Care to Share’
With the digital capabilities at our fingertips in 2014, things change every day. As an individual, we each have the ability to ‘design,’ if you will, ...
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AdWords Sitelinks Setup and Best Practices
According to Google AdWords data, sitelinks have been shown to increase the average click-through rate (CTR) on ads by as much as 20%. We have also seen a jump in CTR when w...
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Nurturing the Sales Funnel Using Social Media
The science behind a trend isn’t often considered, but the case of social media presents an interesting example. As the uses for social media grew and grew, so...
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Social Media Marketing: 5 Free Social Media Tools to Make Your Life Easier
Social media marketing refers to the process of creating unique content and engaging with an audience through various social networks in an effort to provide return in the for...
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Social Media: Getting the Most Bang for Your Buck
Most marketers are well aware of the value of public relations and implement it into their strategic approach to their integrated marketing plan. But, for smaller companies on lim...
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4 Essential Questions for Competitive PPC Research (Part 2)
In Part 1 of this blog series, we covered the first two questions to ask when conducting competitive PPC research: 1. Who are your competitors?2. What are th...
Explore4 Essential Questions for Competitive PPC Research (Part 1)
In recent years, pay-per-click advertising has become one of the most widely-used tactics in both B2B and B2C marketing. With a low initial investment (no minimum spend) and a...
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4 Key Questions to Ask When Conducting a Social Media Audit
In the fast-moving world of social media, it is important to ensure that your company’s social profiles are optimized to make the most impact. In order to do this, you...
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