Most marketers are well aware of the value of public relations and implement it into their strategic approach to their integrated marketing plan. But, for smaller companies on lim...
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4 Essential Questions for Competitive PPC Research (Part 2)
In Part 1 of this blog series, we covered the first two questions to ask when conducting competitive PPC research: 1. Who are your competitors?2. What are th...
Explore4 Essential Questions for Competitive PPC Research (Part 1)
In recent years, pay-per-click advertising has become one of the most widely-used tactics in both B2B and B2C marketing. With a low initial investment (no minimum spend) and a...
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4 Key Questions to Ask When Conducting a Social Media Audit
In the fast-moving world of social media, it is important to ensure that your company’s social profiles are optimized to make the most impact. In order to do this, you...
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The 3 A’s to Shape Up Your Pay-Per-Click Account for Summer
With the weather growing warm (or closer to boiling if you are located in Texas like we are), it is a sign a new season is just around the cor...
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Four Stellar Examples of Successful B2B Facebook Marketing
Is your B2B business embracing Facebook as a marketing channel with a clear strategy? Or, do your posts on Facebook take more of an impromptu approach, with ...
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What Gary Vaynerchuk Thinks About Social Media and B2B
I recently had the opportunity to interview Gary Vaynerchuk about social media as part of his “1 a Day Q&A” initiative. As background, Gary is a best-selling author and ...
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Determining the Influence of Social Media on SEO
While search engines remain tight-lipped as to the exact influence social media has on their site rankings, it has become apparent that social media has at lea...
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Best Practices for Increasing Google AdWords ROI: Keyword Match Types
In addition to the basic best practices of AdWords, there are multiple ways to continue to improve your campaign’s performance. To continue our blog series covering incr...
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Best Practices for Increasing Google AdWords ROI: Optimizing Ad Copy
Earlier, we wrote a blog post giving an overview of AdWords best practices. Now we are starting a series of blog posts that will dive deeper into optimizin...
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Moving Beyond CTR: Integrating AdWords and Analytics
Google’s free products Analytics and AdWords are both useful on their own for different purposes. Analytics is used to track user behavior on a website, while AdWords allows...
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The Top 5 Social Media Platforms to Shake Up Your Event Marketing
Social media provides a real-time outlet for customers to interact with your company, and trade shows or conferences are great times to utilize social media to enhance your presence a...
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