Due to ever evolving advancements in technology and techniques, businesses, large and small alike, can now market to literally thousands of consumers without ever meeting face-to-face. However, m...
Explore8 Tips for More Effective Hashtag Marketing
Hashtags, like many elements of social media, have become unavoidable parts of our modern culture. The same can be said for the modern business landscape. Any business...
ExploreLinkedIn – You’re Either In or You’re Missing Out
Let’s look at the numbers. LinkedIn has more than 332 million members that span over 200 countries around the globe. Add this to the statistic that LinkedIn is addin...
ExploreYour B2B Clients are Mobile, Are You?
By now, it’s safe to say that mobile is not a fad or just a trend. Access to mobile devices has changed the way we live, play, work and comm...
ExploreThe Importance of Analytics in B2B Technology Digital Marketing
It’s no surprise that out of 246 senior B2B technology marketing executives surveyed, 86% say measuring and monitoring marketing analytics to take appropriate performance-improvement actions is extre...
ExploreTo Facebook, or Not to Facebook? That is the Question.
Everywhere you look, that familiar “f” logo seems to be there. From billboards to restaurant receipts and cereal boxes, Facebook has become an integral part of social media...
ExploreGrow Your Business with Twitter Cards
There are several ways to utilize social media tools to generate new business, help continue dialogue and build affinity with current customers, drive awareness about new products, n...
ExplorePPC Campaigns: Optimizing Your Ad Copy to Maximize CTR
When running a PPC campaign, the goal is to drive search traffic to a specific site or landing page and get the visitor to take further action: buy somet...
ExploreIncreasing Engagement Through Social Media: Creating the ‘Care to Share’
With the digital capabilities at our fingertips in 2014, things change every day. As an individual, we each have the ability to ‘design,’ if you will, ...
ExploreAdWords Sitelinks Setup and Best Practices
According to Google AdWords data, sitelinks have been shown to increase the average click-through rate (CTR) on ads by as much as 20%. We have also seen a jump in CTR when w...
ExploreNurturing the Sales Funnel Using Social Media
The science behind a trend isn’t often considered, but the case of social media presents an interesting example. As the uses for social media grew and grew, so...
ExploreSocial Media Marketing: 5 Free Social Media Tools to Make Your Life Easier
Social media marketing refers to the process of creating unique content and engaging with an audience through various social networks in an effort to provide return in the for...
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