The Project Missing Link Technology is a Texas-based provider of integration software and services for the manufacturing industry. As the company continues to grow, they identified a need for videos tha...
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A Brief Introduction to Influencer Marketing
In today’s digital-driven world, consumers are turning towards one another to ensure the product/service they want to purchase is the right one for them and are doing this across multipl...
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Client Spotlight: Launch Delivers Breakthrough ROI for Paid Search & SEO Programs
The Project A leading technology company in the security space carried out paid search (PPC) campaigns and search engine optimization (SEO) efforts as part of their broader marketing strategy...
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Client Spotlight: Launch Marketing Increases Social Media Engagement for Alert Logic
The Project Alert Logic, one of the nation’s leading managed security providers, needed a partner to support their social media management efforts to grow their follower base and increase the...
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Client Spotlight: Launch Provides Marketing Strategy and Digital Marketing Insight for McLane Intelligent Solutions
The Project McLane Intelligent Solutions (McLane Intel) has provided tailored IT services and support to small and medium-sized Texas businesses and non-profits since 1999. With ambitious growth ob...
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Client Spotlight: Launch Helps Aquanta Produce a High-Quality Product Video
The Project Produce a high-quality animated video providing an overview of Aquanta to captivate viewers’ interest and educate them on where and how to buy the product. The Results Tho...
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Think Like a Lizard: 5 Principles to Apply in PPC Ad Copy
With so much competition in online advertising, coming up with creative ad copy to engage your audience is no easy feat. In a recent webinar hosted by Microsoft Bing Ads, ...
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B2B Social Media Basics: Twitter 101
In our last blog post, we discussed why B2B companies should have a social media presence and some of the benefits that result from social media engagement. As a fol...
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Why Your B2B Company Should be on Social Media
In a recent B2B technology content marketing report, 96% of those surveyed reported using social media content (other than blogs) as their go-to content marketing tactic in their organization....
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Design for Mobile…Or Else: How Mobile is Changing the Way We Do Business
In our last blog post, we talked about making sure display ads were properly designed for HTML5. Specifically, we mentioned that the two most used browsers, Google and F...
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The Evolution of Display Ads: Out with the Flash and in with the HTML5
While there has been lots (and I mean lots) of chatter over the new Google logo, there’s something else happening over at Google that everyone needs to be aw...
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Q&A: How to Reduce Marketing Expenses with Social Media
According to Social Examiner’s 2015 Social Media Marketing Industry Report, more than half of its 3,720 respondents were able to reduce marketing expenses with social media ma...
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