In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offer...
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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered
As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some ma...
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PPC Advertising for B2B Organizations: Foundational Considerations
Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with...
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How B2B Marketers Can Measure Social Media ROI
Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the re...
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Fundamental SEO Strategies for B2B Organizations
The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations and SEO strategies are often ove...
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Client Spotlight: Launch Delivers Search Engine Marketing Results
The Project Launch’s client is a mid-market security organization that protects devices, data, applications and users from evolving cyber threats with proprietary technology, algorithms and expertise. When Laun...
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Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive
The Project RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fue...
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Digital Empathy
The Oxford English Dictionary definition of empathy is “the power of projecting one’s personality into — and so fully comprehending — an object of contemplation....
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B2B Social Media Basics: LinkedIn 101
We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. This week we’ll be discussing LinkedIn – a popular s...
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Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we ...
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Virtual Presence: How to Engage a Distracted Virtual Audience
CEO & Executive Coach Rasheryl McCreary led a Citrix Webinar with loads of helpful tips to revitalize your virtual meetings and increase your virtual audience engagement levels via...
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Actionable SEO Tactics for B2B Startups
While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organ...
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