Producing great content as part of a well-defined content marketing plan first requires consideration of your desired end-results and formulating an overall content strategy. Pinpointing...
Explore
The Importance of Blogs to Your B2B Content Marketing Strategy
Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you creat...
Explore
5 Reasons for Documenting Your B2B Content Marketing Strategy and Calendar
Like most B2B organizations, you probably have developed a content marketing strategy (if not, time to play catch up). Without a strategic blueprint that clearly spells o...
Explore
Upsell and Cross-Sell Campaign Development: Four Questions Answered
Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. We asked Launch Marketing’s executive team (Chris...
Explore
Gated vs. Ungated Content: What, Why, Which and When
As content marketers serving clients in the B2B space, we are frequently asked about the appropriate time to gate content on sites selling products and services to other businesses. Whe...
Explore
B2B Content Strategy & Development: Top Challenges to Address
Crafting and carrying out a content marketing strategy continues to be one of the top marketing challenges of organizations that we work with. While getting the r...
Explore
Tapping in to the Power of User-Generated Content
Although a social media presence is imperative to maintaining brand presence, the pressure to constantly create new and invigorating content can be exhausting. Several tweets a day, regular Facebook posts, ...
Explore
Four Data-Driven Considerations for Your Content Marketing Program
B2B organizations are busy finishing the year on a strong note by generating leads and increasing revenue. However, businesses should also start planning and budgeting for next year’s mar...
Explore
B2B Marketing Tools of the Trade: 4 Visual Tools to Complement Your Content Development
In this blog series, we share technology tools and platforms handpicked by the Launch Marketing team that support the B2B marketing efforts for our clients. From marketing automati...
Explore
3 Time-Saving Excel Shortcuts for Marketers
It’s not difficult to see the importance of lists and data sets in the life of a marketer: Marketing revolves around the lead database; People are willing to ...
Explore
Differentiate Yourself with Content: Creation and Curation
We’ve all heard ‘content is king’ one too many times, but that can only be the case if your content is impactful, right? Otherwise, your content is…the jester, so...
Explore
5 Free Resources for Creating Infographics
For all the importance we place on copywriting, it’s an irrefutable fact that the brain processes images faster than words. Hence the rise and continued popularity of the infographic,...
Explore