While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. The novel coronavirus pandemic (COVID-19...
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Compassion Communication: Practice the 4 R’s in Your Current Messaging
We all have recently entered uncharted times, in both our personal and professional lives. While our country has faced challenges before, most of us have never taken on suc...
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Building on Buyer Personas When Needs Suddenly Shift
4 Questions for Interim adjustments to your persona playbook As we shared in our post on Marketing Adjustments for Turbulent Times, the buyer personas that B2B marketer...
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Personalized B2B Marketing in 2020: 3 Key Strategies
With 2020 underway, it’s time to meet head-on some of the B2B marketing expectations that are anticipated to take shape in the new year. One such prediction forecasts that ...
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Red vs. Blue Ocean Strategies
It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain ...
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3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happ...
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Top 3 Reasons a Marketing Presence is Crucial for B2B Organizations
Too many B2B organizations believe they can get by without having a marketing presence. Whether it’s because they work in a niche market, their growth is based on refer...
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How to Use Your Net Promoter Score for Continued Growth
One metric rises above the rest when it comes to tracking and measuring the organic growth potential that resides in your customer base. Simple yet efficient, a Net Promoter Sc...
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B2B Product Launch Best Practices: Coordinating a Successful Team
The phrase “it takes a village” applies to much more than just raising children. Any attempt to build something new, ensure it is properly equipped to su...
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Software and SaaS Marketing Best Practices
Software and Software as a Service (SaaS) marketing is, not surprisingly, garnering more attention as spending on SaaS continues to rise across companies of all sizes. ...
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Four Forgotten Benefits of Hiring a B2B Marketing Firm
With each new year and sometimes each new meeting, ideas abound with initiatives that just might make the difference when it comes to one’s B2B marketing efforts. Th...
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Pillars of a Successful Post-Launch Strategy
So, you’ve just completed a successful product launch – time to kick back and celebrate the culmination of all your hard work, right? Not quite. A successfully executed la...
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