Launching a new product or service is no easy feat. Arming yourself with an integrated marketing plan is essential for delivering a successful and impactful launch. Without a well-thou...
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In-House Marketing vs. Hiring a Marketing Agency
You’ve had a world-shaking business idea. You created a unique product or service that solves an unaddressed customer pain point, and now your organization is ready to take the com...
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Four Benefits of Hiring a B2B Marketing Firm
The decision to hire a B2B marketing firm can be a difficult one involving lots of opinions, input, research and money. It can be intimidating to finally take the leap ...
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How to Effectively Leverage Storytelling in Your B2B Brand Strategy
Everyone has their favorite brands that they advocate for, not just because of the quality of the products and services offered but also because they can relate to the br...
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Client Spotlight: Launch Provides Channel Marketing Support & Strategy Advisement for Akamai
The Project Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. The company’s advanced web performance, mobi...
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Client Spotlight: Launch Develops Comprehensive Messaging Toolkit for Charity Dynamics
The Project Charity Dynamics is an Austin-based agency that empowers nonprofits with the strategic and technology expertise needed to help them change the world. As their breadth of clients...
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Building B2B Buyer Personas: A Step-by-Step Process
You may have heard about the importance of B2B buyer personas and the role they play in your inbound marketing process. Personas are a well-established marketing technique tha...
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Improve Your Communication Strategy By Speaking Your Customer’s Language
Jargon. Lingo. Slang. Call it whatever you like but we all find ourselves using it. I was recently catching up with an old friend over lunch and realized that phrases like “digital...
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What I Learned about B2B Marketing at B2B Forum 2013
I recently had the opportunity to attend the MarketingProfs B2B Forum 2013 in beautiful Boston, Massachusetts. While there I was able to learn from some of the bright...
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