Paid search can be a valuable component of an integrated marketing campaign. From budget considerations to campaign visibility, every aspect plays a role in shaping the outcome. R...
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Four Key Questions to Answer to Create and Execute Successful B2B PPC Campaigns
When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in for...
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PPC Advertising for B2B Organizations: Foundational Considerations
Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with...
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Client Spotlight: Launch Delivers Breakthrough ROI for Paid Search & SEO Programs
The Project A leading technology company in the security space carried out paid search (PPC) campaigns and search engine optimization (SEO) efforts as part of their broader marketing strategy...
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Think Like a Lizard: 5 Principles to Apply in PPC Ad Copy
With so much competition in online advertising, coming up with creative ad copy to engage your audience is no easy feat. In a recent webinar hosted by Microsoft Bing Ads, ...
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The Evolution of Display Ads: Out with the Flash and in with the HTML5
While there has been lots (and I mean lots) of chatter over the new Google logo, there’s something else happening over at Google that everyone needs to be aw...
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PPC Campaigns: Optimizing Your Ad Copy to Maximize CTR
When running a PPC campaign, the goal is to drive search traffic to a specific site or landing page and get the visitor to take further action: buy somet...
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AdWords Sitelinks Setup and Best Practices
According to Google AdWords data, sitelinks have been shown to increase the average click-through rate (CTR) on ads by as much as 20%. We have also seen a jump in CTR when w...
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4 Essential Questions for Competitive PPC Research (Part 2)
In Part 1 of this blog series, we covered the first two questions to ask when conducting competitive PPC research: 1. Who are your competitors?2. What are th...
Explore4 Essential Questions for Competitive PPC Research (Part 1)
In recent years, pay-per-click advertising has become one of the most widely-used tactics in both B2B and B2C marketing. With a low initial investment (no minimum spend) and a...
ExploreThe 3 A’s to Shape Up Your Pay-Per-Click Account for Summer
With the weather growing warm (or closer to boiling if you are located in Texas like we are), it is a sign a new season is just around the cor...
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Best Practices for Increasing Google AdWords ROI: Keyword Match Types
In addition to the basic best practices of AdWords, there are multiple ways to continue to improve your campaign’s performance. To continue our blog series covering incr...
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