In a time when marketing budgets are tight, marketers are looking for the most effective ways to reach their targeted audience, spread their message and generate qualified leads. While stic...
ExploreExpert B2B marketing articles from Austin-based Launch Marketing including B2B trends, tips and best practices.
Back to Basics: Spotting Common Grammar and Punctuation Mistakes in Your Copy
As copywriters and editors, we often come across the same grammar and punctuation mistakes in online and written copy. In a perfect world you would have someone...
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The Nurturing Nudge: Converting Static Leads to Sales with Strategic Nurture Campaigns
Generating qualified leads is a difficult task which requires substantial research, dollars and time commitments. After all of that hard work and investment, are you movi...
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Give Me A Sign … Variable Testing Boosts Email Performance
Email marketing is one of the most cost efficient ways to market to prospects and customers. Are you taking full advantage of this opportunity and ensuring th...
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United We Stand, Together We Succeed: Four Ways Marketing Professionals Can Better Align with Sales
A good relationship between sales and marketing is extremely important, and collaboration between the two is key to driving success. While this is generally known by both...
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5 Ways to Boost Your B2B Social Media Presence
Social media platforms aren’t just for personal use or B2C marketers anymore. According to a recent study by BtoB Magazine, 93% of B2B companies are using social media to...
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The Most Critical 50% Of Event Marketing: 4 Tips to Maximize Event Impact
Tradeshow season is upon us. Let the lead generation begin. Breakout your best strategies, kick off your campaigns and don’t forget the packing tape. First things first, eve...
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Messaging Milestones: The Five “L’s” To Creating A Powerful Message Map
The foundation of great marketing is built with great messaging. The magic behind great messaging is that it resonates with your target market and creates brand recognition. To be effe...
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Pave the Road, then Drive: Five Key Components to Defining and Driving an Integrated Marketing Plan
Is your marketing at full speed? Do you want to get the most value out of every marketing dollar spent? Don’t underestimate the power of an integrated marketing plan. Successful ma...
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End Of Summer Shape-Up: Strengthening Your Marketing Efforts
As the “slow days of summer” wind down, marketers begin to ramp up for the busy fall season ahead. It is during this transition time, that marketers can focus ...
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