When first entering into a relationship with a marketing agency (or any other service provider for that matter) we have high expectations of outstanding service, a superio...
ExploreExpert B2B marketing articles from Austin-based Launch Marketing including B2B trends, tips and best practices.
3 Easy Ways to Boost PPC Results Without Increasing Your Budget
In pay per click management, many times we are told to simply increase our budget if we want to get more results. While increasing your budget will li...
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5 Key Ingredients for Successful Lead Generation Email Campaigns
According to Forrester Research nearly 9 in 10 marketers say email is their primary channel for lead generation. Because of this, marketers are constantly on the lookout for new ways ...
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More than Just a Funny Video: Driving Leads Using Content Marketing
Content marketing is a great way to add personality into marketing campaigns. But a lead generation content strategy isn’t just about creating a witty meme or a parody vide...
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Do You Stand Out in a Crowd? Make Sure You Do with a Value Proposition That Delivers
If I were to ask what a value proposition is, most of us would be able to drum up some sort of answer along the lines of: It’s a way to communicate the value...
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How Awesome is Your Writing?
While recently doing some research I came across a statement which said: “You will be judged, for your entire life, on the basis of how well you wri...
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Are You Getting the Most Out of Your SEO Strategy?
Whether you subscribe to the notion that search engine optimization (SEO) is the marketing equivalent of the meaning of life – or not – there is strong evidence that it nee...
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Using Infographics to Break Through the Chatter
With society’s ever-shrinking attention span, marketers are always looking for ways to stand out from the chatter. One great way to do so is the use of infographics, which are...
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Extend Your Reach: Use a LinkedIn Company Page to Increase Exposure
LinkedIn, an online professional networking site, has over 120 million members and is continuing to grow. Having moved away from its early model, today LinkedIn is much more than ...
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Email Marketing ABC’s: 5 Tips to Increase Demand Generation Email Response Rates
Demand generation is a top priority for B2B marketers. In today’s highly saturated world of marketing, it is becoming harder and harder to effectively reach your target, making de...
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New Year, New Budget: Steps You Can Take to Make the Most of Your Marketing Dollars
How are you planning to allocate your marketing budget in the New Year? If you are like many B-to-B companies across the nation, you may face budget cuts or...
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Market Smart: Cost-Effective Website Updates to Support Your Marketing Objectives
How effective is your company’s online presence? Does it validate your position in the marketplace? To be most effective, your company’s website should serve as a resource to provide cu...
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