At its core, marketing is about getting the right message, to the right person, at the right time. Depending on one’s audience and context, there are distinct differences...
ExploreExpert B2B marketing articles from Austin-based Launch Marketing including B2B trends, tips and best practices.
What Are Your Short- and Long-Term Marketing Strategies?
Developing a marketing plan takes time. It is a step-by-step process that includes identifying and researching your target audience, understanding your competitive position, branding, messag...
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Guidelines for Creating a Customer Satisfaction Survey
We all understand that customer satisfaction is essential to the survival of our businesses. Any business that wants to grow long term needs to acquire ...
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Are You Getting The Most From Your Trade Show Experience?
Exhibiting at a trade show can have countless benefits for your business. Regardless of how big or small your presence, trade shows give you a powerful platform for meeting new custo...
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The Spotlight on Corporate Messaging
Are you messaging by the seat of your pants? Have you taken the time to ensure that the content you produce is built around a clearly crafted messa...
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The Digital Transformation
Many advancements are made each year to benefit the growth and efficiency of how we do business – both internally and externally. We continue to invest in technological solu...
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Email Testing: Strategies and Best Practices
Email testing seems to be a science in itself, and marketers often struggle with identifying strategies to assess deliverability and open rates. The point of testing emails ...
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Deciphering Your Company’s Net Promoter Score
What is a Net Promoter Score? A Net Promoter Score (NPS) is a measurement system used to gauge customer loyalty, but the same methodology can be used to evaluate ...
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How Much Should I Spend on Marketing?
Small companies face a constant challenge when trying to determine how much money they should spend on marketing. Business leaders understand the importance of having a clearly de...
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Webinars: A Virtual Classroom for Your Business
Every time I open my inbox I have an invitation for another webinar. It’s a popular marketing tool that can be very effective, but how do you get your...
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Why is Public Relations Important for a Start-Up Company?
Defining Public Relations “Public relations” is a form of communication that is directed towards gaining public understanding and acceptance. The primary objective for a public relations progra...
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Back to Basics: Spotting Common Grammar and Punctuation Mistakes in Your Copy – Part 2
A while back I wrote an article on the some of the most common grammar and punctuation mistakes people encounter in their writing. Apparently this is a ...
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