In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying targ...
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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive
Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. With an average tenure of lasting 1-2 years in this position...
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Key Benefits of Outsourcing Marketing to a B2B Marketing Firm
Every business wants to increase clients and sales, and ultimately grow revenue. Marketing plays a large part in making it happen. For many B2B businesses, the que...
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B2B Marketing Dashboards: Why They Matter and Best Practices to Follow
Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This...
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B2B Survey Best Practices: How to Create More Engaging Surveys
Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and pr...
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Marketing Adjustments for Turbulent Times
Assessment to make and actions to take As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans...
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Get the Most out of Your Marketing Agency
Often, we find that the Austin-area B2B tech companies we work with have been disappointed with the performance of their past agency partners. Common at the top of this list of grievances ...
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Red vs. Blue Ocean Strategies
It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain ...
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How to Bring Your B2B Marketing and Sales Teams Together
It is no fable that B2B marketing and sales teams can have a hard time seeing eye to eye and working effectively together. For a company to operate efficiently and cooperatively, ...
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Best Practices on Developing an Account-Based Marketing Strategy
Account-Based Marketing (ABM) is a B2B strategy in which businesses target a clearly defined set of targeted accounts and create personalized campaigns focused on key decision makers...
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Four Forgotten Benefits of Hiring a B2B Marketing Firm
With each new year and sometimes each new meeting, ideas abound with initiatives that just might make the difference when it comes to one’s B2B marketing efforts. Th...
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Six Simple Things Often Overlooked in B2B Marketing
You’re busy and your work load isn’t showing signs of slowing down any time soon. Don’t let your busy schedule get in the way of effective marketing. Often tim...
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