Like everyone else, marketers continue to adapt to the COVID-19 crisis as new updates roll in and the future remains foggy. After sharing several pieces in our COVID-19 Marketing & Strategy ...
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The 4Ps of Marketing Amid COVID-19: Strategy Reassessment and Adjustment
This post was originally published on MarketingProfs. For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation call...
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3 Steps for Creating and Maintaining B2B Agility During a Crisis
On the recent April anniversary of Apollo 13’s safe return to earth, Inc Magazine wrote about how the successful diversion of the space shuttle and its crew back to Ear...
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How to Create Dynamic B2B Presentations for a Virtual World
In Benefits of a Digital Connection During a Global Pandemic, we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support ...
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How to Create a Marketing Plan in an Uncertain Future
While tools and skills can simplify planning, there is no scientific way to know when unexpected shifts will happen in the market. The novel coronavirus pandemic (COVID-19...
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How B2B Organizations Can Adapt to Changing Buyer Expectations
“Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t...
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Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic
In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offer...
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Compassion Communication: Practice the 4 R’s in Your Current Messaging
We all have recently entered uncharted times, in both our personal and professional lives. While our country has faced challenges before, most of us have never taken on suc...
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Building on Buyer Personas When Needs Suddenly Shift
4 Questions for Interim adjustments to your persona playbook As we shared in our post on Marketing Adjustments for Turbulent Times, the buyer personas that B2B marketer...
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Marketing Adjustments for Turbulent Times
Assessment to make and actions to take As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans...
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