Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s impo...
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Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch
A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. When it comes to launching a new product, finding s...
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Pillars of a Successful Post-Launch Strategy
So, you’ve just completed a successful product launch – time to kick back and celebrate the culmination of all your hard work, right? Not quite. A successfully executed la...
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How to Build an Integrated Marketing Plan for Your Product or Service Launch
Launching a new product or service is no easy feat. Arming yourself with an integrated marketing plan is essential for delivering a successful and impactful launch. Without a well-thou...
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Find Your Invisible Customers
I recently attended a webcast entitled “Find Your Invisible Customers”, which was presented by Vocus and featured a presentation by Tom Martin from Converse Digital. It was an overall...
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Thoughts on Starting a Company Today
I recently attended a conference where Joshua Baer spoke about what he would do differently if he started a company today. As an entrepreneur with a host of t...
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