The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of their prospects. Doing so gives marketing teams ...
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Framework for Conducting a Focus Group
Focus groups are used by marketing professionals for a variety of reasons. A focus group is a group of people selected to partake in discussions surrounding the early stages of...
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Four Common B2B Product Launch Missteps and How to Sidestep Them
A product launch is an exciting milestone for any company, the beginning of new opportunities and possibilities. While exciting, product launches are also complex and multi-tiered,...
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Launching a B2B Product or Service in a Pandemic: Four Questions Answered
In a previous Four Questions Answered, we asked Launch Marketing executive team members top-of-mind questions about executing a successful go-to-market strategy. Since then, COVID-19 has compelled restructuri...
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3 Things You Must Do Before Launching a B2B Marketing Campaign
Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign t...
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4 Essential Growth Areas for Any Product Launch
While a B2B product launch may start with the best intentions and often a strong vision from company leaders, even some of the most thoughtfully executed launches still have room f...
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3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happ...
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How to Successfully Leverage a Research Panel for Product or Service Launches
Once you’ve asked the essential questions and have decided to move forward with a product/service launch, you want to create a plan that has the greatest chance for success po...
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3 Critical Steps to Follow Before Naming a Company or Product
Launching a new company or product can be an intense process, requiring a large investment of both money and time. But ultimately, the reward is great, since proper planning an...
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10 Important Product Launch Questions To Ask Before Introducing a New Product
Preparing for a a new B2B product launch requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. However, you c...
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Product Launch Best Practices: Finding Your Invisible Customers
According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purc...
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B2B Product Launch Best Practices: Coordinating a Successful Team
The phrase “it takes a village” applies to much more than just raising children. Any attempt to build something new, ensure it is properly equipped to su...
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