Just like mitochondria are the powerhouse of a cell, content marketing is the powerhouse of B2B marketing. Its proven impact and success make it a must-use tactic for B2...
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5 Tips to Maximize the Lead Generation Power of Your Content Marketing
Did you know that 74% of organizations say that content marketing is proven to boost lead generation? The proof that content marketing drives leads is clear, however, building a conte...
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3 Ways to Generate B2B Leads When You Need Them Now
Lead generation comes in many forms, and it can be hard to know where to begin if you are short on time and need a quick boost to your sales pi...
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Six Steps to Improve Your B2B Marketing Campaigns for Successful Demand Generation
B2B marketing campaigns can be a work of art, with many components and elements contributing to the overall success. The main objective of these campaigns is demand generat...
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Three B2B Content Marketing Fundamentals to Get Right to Stand Out from Competitors
Content marketing is a top priority for 53% of B2B marketers as it builds awareness, generates leads, fosters trust and connects with audiences. At the core of every marketing...
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Why Podcasts Should Be Part of Your B2B Content Marketing
Podcasts haven’t always been popular. They were initially referred to as “audio blogs” until 2004 when the term “podcast” was coined. Podcasting emerged in the early 20...
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Three Tips for Implementing Voice Search Optimization into Your Content Marketing
“Alexa, tell me what trends will take over content marketing this year.” “Hey Siri, what should we focus on for our content marketing efforts this year?” “Google, t...
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Three Planning Tools for B2B Marketing Success
Dedicating ample time upfront to effectively plan out the components that will comprise your B2B marketing efforts for a given period is time well spent. Proper planning is highly c...
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Upsell and Cross-Sell Campaign Development: Four Questions Answered
Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. We asked Launch Marketing’s executive team (Chris...
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