Content marketing is a top priority for B2B marketers with nearly 91% of B2B organizations using content marketing in their overall marketing strategy. But, with busy sch...
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B2B Content Marketing Trends in 2022
Content marketing has long been a staple of B2B marketing and continues to be so as 2022 brings more opportunities and challenges for content ideation, creation and distr...
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Three Creative Ways to Amplify and Elevate Your B2B Public Relations Tactics
Public relations (PR) can be a challenge to some B2B marketers who get caught up in the mainstream of typical media relations and interactions with the public. But i...
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Five Benefits of Blogging: Why Blogging Matters for Marketing Success
Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership, industry influence and...
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Top B2B Marketing Content of 2021
2021 was a year of adapting to challenges, changes, and the unexpected. Many evolved business and marketing strategies to meet the new digital-first focus, heightened customer ...
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Three Tips for Developing Content That Will Reach Your B2B Target Audience
Content is easier than ever to find and consume, which is why it’s important to make what you say count. With constant streams across countless platforms, it can be...
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How to Set Long-Term Marketing Goals for B2B Organizations
Marketing is complicated. As the new year looms, marketing budget and planning activities are top of mind for B2B marketers and leaders. When looking at your long-term marketing str...
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Why Podcasts Should Be Part of Your B2B Content Marketing
Podcasts haven’t always been popular. They were initially referred to as “audio blogs” until 2004 when the term “podcast” was coined. Podcasting emerged in the early 20...
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Five Blog Topic Ideas for a B2B Product Launch
A B2B product launch relies heavily on marketing to generate awareness and interest in the new product. And content marketing is particularly influential in stimulating buzz and ...
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Three Tips for Implementing Voice Search Optimization into Your Content Marketing
“Alexa, tell me what trends will take over content marketing this year.” “Hey Siri, what should we focus on for our content marketing efforts this year?” “Google, t...
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4 Steps to Assemble a Solid Content Library for B2B Content Marketing Efforts
Content marketing is an important aspect of any integrated marketing campaign. But for content marketing to work, you need to have plenty of content. It can seem daunting to p...
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The 4 Rs of Assessing Marketing Content
Marketing content is perishable. Once published, the world it serves continues to change— sometimes slowly… and sometimes quickly. As this change transpires, it is important to periodically ass...
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