You have probably heard the phrase, “content is king,” for many years now, but its message remains the same; the critical necessity of B2B content marketing. 73% of B2B organization...
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Three Questions to Answer for Successful B2B Blogging and Content Marketing
When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is pu...
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Align Your B2B Content Marketing with the Buyer’s Journey for Better Lead Generation
B2B content marketing is a powerful tool, with nearly 77% of organizations reporting they have a content marketing strategy. One of the standout components of content marketing ...
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Client Spotlight: Launch Shapes Content Strategy and Campaign Development for Temenos
The Project As Temenos sought to expand its presence in the U.S., they turned to Launch Marketing for support on content strategy and development for campaigns across different customer s...
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How To Write an Effective B2B Marketing Plan
Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit ...
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Four Tactics to Incorporate Personalized Marketing into a Content Strategy to Reach Your Target Audience
In marketing, reaching and connecting with your target audience is critical. While it is first important to define your target audience and buyer personas, making the effort to ...
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The Three Main Pillars for B2B Brand Messaging
Messaging is another core component of B2B marketing and is one of the most important things, along with buyer personas (which clearly define your target audiences), to formalize. C...
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Four Content Planning Tools to Support Effective B2B Content Marketing
The number of content planning and marketing tools available to B2B marketers today is larger than ever. Not surprisingly, many of these tools are quite different from one another a...
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Four Content Marketing Mistakes to Avoid and Solutions to Achieve Success
Content marketing is a powerful tool in B2B marketing. From blogs to eBooks to whitepapers and more, content helps fuel many marketing and sales activities. When it...
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Three Content Development Best Practices for Attracting and Engaging Audiences
Creating and delivering content consistently can seem like a daunting task, especially when resources and team bandwidth is thin. Something even more challenging than creating content consiste...
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How Long Should a Blog Post Be? And Other Frequently Asked Content Marketing Questions
Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard eno...
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Marketing Strategies to Reach B2B Buyers in a Constantly Changing Buying Environment
The current business landscape has changed drastically in recent years, causing a ripple effect in the way people go about purchasing products and services, especially B2B buyers. R...
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