Linda Roach is a marketing executive and product marketing expert with over three decades of experience. She is best known for her strategic marketing leadership for well-known brands such ...
ExploreExpert B2B marketing articles from Austin-based Launch Marketing including B2B trends, tips and best practices.
Product Launch Lessons Learned with Head of Communications at Miro, Tiffany Nels
Tiffany Nels is a visionary in the world of marketing and communications with experience spanning from dynamic start-ups to Fortune 500 giants. During her 20-year career, she has established herself as ...
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Maximizing Demand: How to Write a B2B Marketing Plan for Lead Generation
In the dynamic world of B2B marketing, where success hinges on data-driven, omnichannel and digitally transformed strategies, the task of creating a winning marketing plan that drives lea...
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Three Effective Lead Nurturing Strategies to Help You Convert Static Leads into Sales
The task of generating qualified leads is no small feat; it demands a significant amount of research, time, and funding. However, the effort needed to produce leads is just t...
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B2B Marketing Webinars: How to Create a Lead Gen Webinar
This post was originally published on MarketingProfs. Lead generation is always top of mind for B2B marketers. Generating leads for sales to qualify, follow up with and eventu...
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Mastering Email Lead Generation: Unveiling the 6 Key Components for Successful Campaigns
A staggering 53% of marketers have identified email as the most effective channel for lead generation. Consequently, companies that adhere to best practices in email marketing experience a...
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7 Proven Strategies for B2B LinkedIn Lead Generation
While Facebook dominates as the front-runner in the social media rat race for B2C companies, LinkedIn is the reigning champ for B2B sales and marketing leaders. According to Li...
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Content Development for Each Stage of the B2B Buyer’s Journey
In the 2023 B2B Content Marketing Research Report by CMI and MarketingProfs, some 71% of B2B content marketers say content marketing has become more important to thei...
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The Three-Step Approach to Effective B2B Email Marketing Testing
Emails are a powerful tool in B2B marketing. Whether your database is large or small, every organization should have an email campaign going at a given time. It could be a...
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From Link to Lift: How to Align Marketing and Sales to Boost Bottom-Line Impact
The struggle between sales and marketing alignment is long-standing and a common source of tension for most companies. Data shows that out-of-sync marketing and sales teams cause frustration...
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B2B Buyer Persona Research Techniques for Building Highly Targeted Personas That Convert
Buyer personas are a complex component of B2B marketing. To see results from your persona-driven marketing activities personas must be accurate and representative of an id...
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A Complete Guide to Successful Social Media Marketing for a B2B Product Launch
A B2B product launch includes many moving parts – from planning to execution and post-launch analysis. While there are a variety of elements to include from start to fi...
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