A customer satisfaction survey is a great ways to learn more about your customers and gain actionable insights for all areas of your organization. However, well-executed surveys can b...
ExploreSix Steps for Conducting a Successful Customer Survey (Part One)
Conducting a survey is a great way to learn more about your customers and gain actionable insights that you can use throughout all areas of your organization. However, un...
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The Importance of Fourth-Quarter Marketing Efforts
It’s hard to believe that the fourth quarter is already here! The last quarter of the year is very important to businesses for many reasons, but it is perh...
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Demystifying the Net Promoter Score: Commonly Asked Questions about Net Promoter Score
What is a Net Promoter Score (NPS)? One of the most commonly asked Net Promoter Score (NPS) questions is, what is it? NPS is a measurement system used to gauge c...
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Lead the Crowd: 4 Key Steps to Developing Thought Leadership
While conducting a lead generation and nurturing campaign, the instinct of many companies is to immediately bombard new leads with sales materials, with the goal ...
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Game On: Gamification in Business Applications
One of the most popular (and most debated) buzz words in business today is gamification. Contrary to what some believe, gamification isn’t letting your employees play video games...
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The Impact of Millennials on B2B Marketing
The Millennial Generation is as large as the Baby Boomer Generation and nearly three times as large as the generation before it, Generation X. In fact, within the n...
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A Few of Our Favorite Things – Examples of Marketing Resources That Deliver
Over the years we’ve found a examples of marketing resources that we turn to again and again. In the spirit of the giving season we thought it was time to share them w...
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