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Strategy and Messaging

How To Write an Effective B2B Marketing Plan

Marketers have a love-hate relationship with the end of the year. While it is exciting to wrap up a year and review performance, it is also a bit ...

The Three Main Pillars for B2B Brand Messaging

Messaging is another core component of B2B marketing and is one of the most important things, along with buyer personas (which clearly define your target audiences), to formalize. C...

Client Spotlight: Launch Supports Global Agility’s Company Expansion Through Messaging, Branding and Collateral Development

The Project A proven leader in Business Process Outsourcing (BPO), Global Agility was focused on ensuring continuous business growth. From opening more offices in the US to expanding ope...

Client Spotlight: Launch Provides Interim Marketing Services to Cover Maternity Leave

The Project Tethr is an Austin-based company that uses its enterprise listening platform to surface insights from customer interactions such as phone calls, chats and emails. With these insigh...

Four Tips to Level Up Your Marketing Strategy in 2022

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. Unfortunately, many s...

How to Set Long-Term Marketing Goals for B2B Organizations

Marketing is complicated. As the new year looms, marketing budget and planning activities are top of mind for B2B marketers and leaders. When looking at your long-term marketing str...

Three Marketing Metrics that Matter for B2B Executives

With the constant stream and flow of data that is analyzed and reported on, there are plenty of metrics that illuminate marketing performance. Marketing data and metrics are most often analyzed ...

Key Questions to Ask When Building a Strategic Integrated Marketing Plan

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about wh...

A Guide to Establishing Brand Consistency

Few marketers underestimate the power of branding, but establishing a consistent brand for your business is essential for audience recognition. For instance, if you are a chocolate lover you ...

How to Build a Successful Video Marketing Strategy and Plan

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great additio...

Five Tips for Creating Marketing Collateral that Supports Sales Efforts

Marketing collateral are informative marketing materials that highlight your company’s products or services. While marketing departments are starting to see budgets shift marketing collate...