LinkedIn has surged to become one of the most utilized B2B platforms. With over 1 billion members and 67 million companies, the audience potential is vast, giving you acc...
Explore
4 Benefits of Social Media Marketing for B2B Startups
Social media has become an important marketing channel for B2B startups. 89% of B2B marketers use LinkedIn for lead generation and by 2025 it is projected that 80% o...
Explore
Evolution of B2B Social Media Marketing Strategy: Trends and Tactics in the Current Landscape
As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferen...
Explore
Why You Need LinkedIn Ads as a B2B Marketer in 2023
79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertisin...
Explore
Social Media Best Practices for Cybersecurity Organizations Compiled from Expert Cybersecurity Marketing Consultants
Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Launch’s cybersecurity marketing consultant...
Explore
Three Ways to Optimize Social Media for Improved Search Engine Optimization Performance
Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global popu...
Explore
B2B Social Media Strategy: 5 Tips for Success
Creating a B2B social media strategy and plan is the key to success to amplify your digital reach, increase audience engagement and nurture a thriving community to champion your bra...
Explore
Five Fixes for Broken Digital Marketing Engagement
Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few l...
Explore
A Guide to Social Media Marketing for B2B Executives
With almost 4 billion people on social media, the audience scale and exchange of information on this digital medium provides an enormous opportunity for leaders and organizations. B2C ...
Explore
Metrics for B2B Website, Social Media and Email Content
Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be i...
Explore
3 Latest LinkedIn Ad Features B2B Marketers Should Know About
With professionalism at the core of LinkedIn’s brand identity — “Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportuniti...
Explore
Evaluating Social Media Strategy During a Crisis
In times of crisis, something as instant and influential as social media can become an essential tool for providing buyers, audiences and your community with information and resour...
Explore