In today’s B2B marketing landscape, where personalization is paramount, account-based marketing (ABM) continues gaining momentum as a go-to marketing tactic. ABM is a powerful strategy that em...
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What is Marketing Automation and Strategies to Support Your Lead Generation Efforts
Making sense of sales and marketing data is not easy. Especially when there are no tools available to store and organize this data. Before marketing automation, companies tracked data in va...
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3 Marketing Automation Challenges B2B Marketers Face and Tips to Tackle Them
When implemented and managed properly, marketing automation solutions can take B2B marketing to the next-level. While the idea of setting up and running ongoing campaigns and automations sound like a no-brai...
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The Fundamentals of B2B Marketing Automation and Benefits of Including It in Your Marketing Operations
75% of marketers currently use at least one marketing automation solution or tool, a number that has been steadily on the rise. However, many companies are still unsure ...
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Three Powerful Benefits of B2B Marketing Automation Tools
Your marketing team has been hard at work generating leads via email marketing, social media, gated content, SEO, PPC and other inbound-based campaigns. Your sales t...
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Client Spotlight: Launch Marketing Establishes Powerful Marketing Automation for Alert Logic
The Project Alert Logic was in fast growth mode and wanted to implement marketing automation to support the scaling of their business. They wanted a partner to lead the strateg...
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The Integration of Artificial Intelligence into B2B Marketing
Today, artificial intelligence (AI) is increasingly being leveraged by B2B marketers in a variety of ways and will impact organizations and individuals more and more in the days ahead....
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Top B2B Marketing Considerations for Effective Database Management
Marketers often walk the fine line between not collecting or analyzing enough information versus collecting “extra” data that’s of little or no relevance to your customers or marketing object...
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6 B2B Marketing Tools to Fall in Love With
It can feel good to go solo on your marketing strategies sometimes—you can tailor your tactics and marketing channels exactly the way you want. But, after slogging throug...
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5 Steps to Proving ROI of Marketing Automation
Over the last 10 years, more and more companies have jumped on the marketing automation bandwagon to prove ROI, better enable their sales teams (or operate without them) and make th...
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Artificial Intelligence Tools That Will Transform Your B2B Marketing Operations
When you think of artificial intelligence (AI), do you imagine Will Smith battling humanoid robots? Well, think again…did you know that AI is already being applied in the Internet, helping you go abou...
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B2B Marketing Automation Tips: Best Lead Scoring Tools for SMBs
In an age of countless marketing technologies at our disposal, one tool that continues to prove incredibly useful and beneficial for B2B small- to medium-sized businesses (SMBs) is lead scoring. Wi...
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