In the fast-paced realm of B2B tech, where innovation is the name of the game, digital marketing isn’t merely about making noise; it’s about making the right kind o...
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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns
When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer...
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Lead Nurturing: Five Things to Consider to Make the Most Impact
When you look at stats collected on lead nurturing, it proves that lead nurturing programs are a key focal point for B2B marketers as 74% of companies say their top priori...
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Lead Generation vs. Lead Nurturing
The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. These two processes are related but unique and require dif...
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Improving Lead Scoring for Sales Efforts
One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is a process used by marketing and sales teams that ...
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The Step by Step Lead Nurturing Process
Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. ...
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“Why Nurture?” and Other B2B Marketing FAQs
A Fireside Chat with Austin’s B2B Marketing Agency for Tech Companies Over the years, the Launch team has worked with quite a few B2B Tech companies in Austi...
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Nurture Campaigns: Getting Conversions with Relevant Messaging
Every database has its fast and slow movers: leads that convert relatively quickly with little to no nurturing, and leads that progress through the funnel at a more measure...
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The Top 3 Ways To Uncover More Qualified Leads for Sales
I recently had the opportunity to present at the RISE Conference here in Austin. Given the audience was filled with entrepreneurs in various stages of starting or running a busine...
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3 “Rights” to Make an Effective Lead Nurturing Campaign
Do you have stagnant leads in your pipeline? It is a frequent problem among marketers, but with the right message, the right mix of marketing activities and the...
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To Gate or Not to Gate: Strategies for Generating Leads through Content Marketing
With over 91% of B2B companies utilizing content marketing, there has been much discussion as to how this tactic can be used to drive a successful lead generati...
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