One way to ensure that marketing delivers quality leads to sales is to implement a lead scoring methodology. This is a process used by marketing and sales teams that ...
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Best Practices: Email Testing
Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. This leads to the opportuni...
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The Step by Step Lead Nurturing Process
Research has shown that up to 50% of leads are qualified but not yet ready to buy and only 3% of those in the market are in an active buying process. ...
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Tactics to Increase Your Newsletter Subscriptions
An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company ne...
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Part 2: How Do Your B2B Data Analysis Practices Measure Up?
The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market has drastically changed over time. With th...
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Part 1: Audit Your B2B CRM for a New Lead on Sales
Most of us practice some sort of annual-cleaning ritual. We reorganize by cleaning out closets, drawers and garages to bring some order back to our homes and our...
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Leadership Strategies for Increasing Lead Generation
This post was originally published on MarketingProfs. Lead generation is a cornerstone of any company, considering lead generation is responsible for one of your company’s most valuab...
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Business Email Etiquette: The Forgotten Art of Emailing in the Business World
Email has done so much for communication by making our business and personal lives more efficient. It is also a great tool for B2B leaders to build their networ...
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How B2B Organizations Can Capitalize On Virtual Events
Events are a tried and true marketing method —and for good reason —79% of US marketers report that they generate sales via event marketing. Events are an excellent...
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The 4 Need-to-Know B2B Audiences for Lead Generation
When generating your ideal leads, one of the first essential steps is understanding how to target the audience that is ideal for your organization. If you understand ...
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Four Steps to Successful Vertical Marketing Campaigns
Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. It does, however, require focus...
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How to Build an Effective B2B Lead Generation Engine
The following post is an excerpt taken from the B2B Marketing for Executives: A Deep Dive on the Big Rocks First white paper that dives into the key foundational pieces (i.e. t...
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