The Project Tethr is an Austin-based company that uses its enterprise listening platform to surface insights from customer interactions such as phone calls, chats and emails. With these insigh...
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Marketing Adjustments for Turbulent Times
Assessment to make and actions to take As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans...
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Get the Most out of Your Marketing Agency
Often, we find that the Austin-area B2B tech companies we work with have been disappointed with the performance of their past agency partners. Common at the top of this list of grievances ...
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Upsell and Cross-Sell Campaign Development: Four Questions Answered
Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. We asked Launch Marketing’s executive team (Chris...
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Four Forgotten Benefits of Hiring a B2B Marketing Firm
With each new year and sometimes each new meeting, ideas abound with initiatives that just might make the difference when it comes to one’s B2B marketing efforts. Th...
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Client Spotlight: Launch Provides Marketing Strategy and Digital Marketing Insight for McLane Intelligent Solutions
The Project McLane Intelligent Solutions (McLane Intel) has provided tailored IT services and support to small and medium-sized Texas businesses and non-profits since 1999. With ambitious growth ob...
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Why Hire a Marketing Firm? The Reasons May Surprise You.
How do you feel about your marketing plan? How are your marketing programs looking? Are you consistently providing good leads to your sales team? Are you feeling overwhe...
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Lead the Crowd: 4 Key Steps to Developing Thought Leadership
While conducting a lead generation and nurturing campaign, the instinct of many companies is to immediately bombard new leads with sales materials, with the goal ...
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