Marketers know both the importance of Return on Investment (ROI) and a well-executed social media plan. But when it comes to social media ROI, how do you calculate the re...
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Fundamental SEO Strategies for B2B Organizations
The importance of search engine optimization (SEO) is widely recognized, yet all too often it’s not as high of a priority for B2B organizations and SEO strategies are often ove...
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Client Spotlight: Launch Delivers Search Engine Marketing Results
The Project Launch’s client is a mid-market security organization that protects devices, data, applications and users from evolving cyber threats with proprietary technology, algorithms and expertise. When Laun...
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Client Spotlight: Launch Revamps and Enhances Marketing Automation Solution for RealMassive
The Project RealMassive is an Austin-based tech startup that connects tenants, investors, owners, properties and brokers in a modern, global commercial real estate (CRE) marketplace that is fue...
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Digital Empathy
The Oxford English Dictionary definition of empathy is “the power of projecting one’s personality into — and so fully comprehending — an object of contemplation....
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B2B Social Media Basics: LinkedIn 101
We’ve shared why your B2B company should be on social media and how to use Twitter in previous blog posts. This week we’ll be discussing LinkedIn – a popular s...
ExploreBest Practices to Develop a B2B Social Media Strategy
Unless you’ve been hiding under a rock for the last two decades, you’ve probably heard a thing or two about social media platforms. Social media has transformed the way we ...
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Actionable SEO Tactics for B2B Startups
While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organ...
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Client Spotlight: Launch Develops Compelling Videos to Support Sales and Marketing Efforts for Missing Link Technology
The Project Missing Link Technology is a Texas-based provider of integration software and services for the manufacturing industry. As the company continues to grow, they identified a need for videos tha...
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A Brief Introduction to Influencer Marketing
In today’s digital-driven world, consumers are turning towards one another to ensure the product/service they want to purchase is the right one for them and are doing this across multipl...
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Client Spotlight: Launch Delivers Breakthrough ROI for Paid Search & SEO Programs
The Project A leading technology company in the security space carried out paid search (PPC) campaigns and search engine optimization (SEO) efforts as part of their broader marketing strategy...
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Client Spotlight: Launch Marketing Increases Social Media Engagement for Alert Logic
The Project Alert Logic, one of the nation’s leading managed security providers, needed a partner to support their social media management efforts to grow their follower base and increase the...
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