In a previous Four Questions Answered, we asked Launch Marketing executive team members top-of-mind questions about executing a successful go-to-market strategy. Since then, COVID-19 has compelled restructuri...
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Executing Effective B2B PPC Campaigns in 2020: Four Questions Answered
As the digital marketing landscape continues to grow, it’s crucial to take advantage of all the channels at your disposal, including pay-per-click (PPC) advertising. While some ma...
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Revenue-Driven Lead Generation: Four Questions Answered
Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality le...
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Measuring the Effectiveness of B2B Marketing Content: Four Questions Answered
Producing great content as part of a well-defined content marketing plan first requires consideration of your desired end-results and formulating an overall content strategy. Pinpointing...
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Creating Sales and Marketing Alignment: Four Questions Answered
Sales and marketing alignment unifies the macro perspectives of marketers and the direct relationships that sales teams have with customers and prospects. When alignment is solid, marketing and sales pro...
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Determining Market Demand for New Products or Services: Four Questions Answered
Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s impo...
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Upsell and Cross-Sell Campaign Development: Four Questions Answered
Upsell and cross-sell campaigns can increase revenue, enhance customer experience and multiply your initial investment in earning a prospect’s business. We asked Launch Marketing’s executive team (Chris...
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