With the importance of email in B2B marketing, it is essential to keep the focus on continuous improvement and optimization of your email marketing efforts. While there...
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Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic
In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offer...
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Do You Have the Ingredients to Whip Up a Great Email?
With the holidays right around the corner, you’re probably doing some research to find recipes that friends and family will be excited to eat. You’ve got to find som...
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Best Practices for Variable Testing Success in Email Marketing
Are you getting the best possible results from your email marketing? Email testing of various variables (such as timing, subject line, email “from” name) is a great...
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Email Blunders – What to Avoid in Your Emails to Prospects and Customers
So, when was the last time you thought about your email marketing? A week? A month? Heaven forbid – a year? No matter how top of mind your emai...
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Email: What’s Your Image Dependency?
According to a recent report by MarketingSherpa, only 33% of email users say they have images turned on by defau...
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