While we see continuous change in the B2B marketing space, email marketing continues to be one of the most impactful and widely used tactics in B2B marketing toolkit. ...
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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns
When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer...
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4 Proven Email Marketing Best Practices for B2B Startups
Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing ...
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B2B Email Design Best Practices for More Effective Email Marketing Performance
Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and pl...
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The Fundamentals of B2B Marketing Automation and Benefits of Including It in Your Marketing Operations
75% of marketers currently use at least one marketing automation solution or tool, a number that has been steadily on the rise. However, many companies are still unsure ...
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The Ultimate Guide to B2B Email Marketing
Email marketing is a staple in B2B marketing. With 93% of B2B marketers using email to distribute their content, it is an important part of any B2B marketing strategy. As ...
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Email Marketing Best Practices: Using Email Automation to Improve the Customer Experience
The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Moni...
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Three Factors to Consider When Choosing the Best Time to Send a Marketing Email
Wondering when to schedule the delivery of your next email campaign? According to a rece...
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Metrics for B2B Website, Social Media and Email Content
Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be i...
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Best Practices: Email Testing
Testing emails allows you to experiment with different email elements to ensure that campaigns yield the best results and derive the most value. This leads to the opportuni...
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Tactics to Increase Your Newsletter Subscriptions
An email newsletter is a valuable tool to stay in touch with clients and establish yourself as a reliable resource with prospects. In sending out your company ne...
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3 Tips to Revamp Your 2020 B2B Email Marketing Strategy
In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email mar...
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