Preparing your business up to the point of launching requires plenty of long hours, careful planning and hard work to make your launch day seem effortless. A successful ...
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4 Proven Email Marketing Best Practices for B2B Startups
Email marketing is an impactful tool that all B2B organizations use for a variety of reasons. Nearly 84% of B2B companies have email marketing implemented in their marketing ...
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What You Need to Know About B2B Strategy and Messaging for Healthtech Companies
Revolutionizing the healthcare landscape, the healthtech industry is witnessing exponential growth and constant innovation. However, in a market flooded with an array of products, services and solutions...
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Optimize Your PPC Marketing Strategy for B2B Success
Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. It is one of the most effective methods for B2B b...
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Why You Need LinkedIn Ads as a B2B Marketer in 2023
79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertisin...
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Four Key Questions to Answer to Create and Execute Successful B2B PPC Campaigns
When done correctly, B2B pay-per-click (PPC) campaigns can generate significant results for a B2B organization. Whether it is increased traffic to the website, a boost in for...
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Six Strategies to Improve B2B Website Engagement
Websites are one of the most important elements of a company. It is often the first touchpoint for audiences in getting to know who the organization is, what the mis...
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Social Media Best Practices for Cybersecurity Organizations Compiled from Expert Cybersecurity Marketing Consultants
Social media is a critical part of cybersecurity marketing as it has repeatedly proven beneficial in generating awareness, reaching wide audiences and more. Launch’s cybersecurity marketing consultant...
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Five Insights for Reaching Your Target Audience on Social Media
Social media platforms have made their way onto the B2B scene and are proving to be a widely used marketing channel. Recent reports show that 96% of B2B marketers use LinkedIn for ...
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Three Ways to Optimize Social Media for Improved Search Engine Optimization Performance
Google has taken over the world (wide web). Other search engines like Bing and Yahoo are popular as well, but Google is used by nearly 88% of the global popu...
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B2B Marketing Trends Gaining Traction in 2022
As 2022 continues down the tracks, we’re watching the trends in B2B marketing tactics and strategies that organizations are applying with success. Below, we highlight three of these B2B m...
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Top 10 B2B Marketing Influencers You Should Be Following on Twitter
Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Following the right B2B i...
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