A website is a foundational component of any business and a visitor’s perception of it often determines its success. Users can decide whether they like your website in...
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Your Guide to GA4 Setup and FAQ Answered by B2B Marketing Experts
Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a...
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B2B Marketing Dashboards: Why They Matter and Best Practices to Follow
Let’s consider the following scenario: as you’re driving in your car, you glance down and see your speed is 45mph and your fuel tank is half full. This...
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Tips for Using Data to Elevate Sales and Marketing Efforts
There is a virtually endless amount of data available when it comes to marketing, from social media, to email marketing, engagement data, website analytics and more. Today, data powers mark...
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Metrics for B2B Website, Social Media and Email Content
Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be i...
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Part 2: How Do Your B2B Data Analysis Practices Measure Up?
The basic concept of marketing has not changed much since its inception during the industrial revolution but how we market has drastically changed over time. With th...
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Part 1: Audit Your B2B CRM for a New Lead on Sales
Most of us practice some sort of annual-cleaning ritual. We reorganize by cleaning out closets, drawers and garages to bring some order back to our homes and our...
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