Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing effor...
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Four Tactics to Incorporate Personalized Marketing into a Content Strategy to Reach Your Target Audience
In marketing, reaching and connecting with your target audience is critical. While it is first important to define your target audience and buyer personas, making the effort to ...
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Three Tips for Developing Content That Will Reach Your B2B Target Audience
Content is easier than ever to find and consume, which is why it’s important to make what you say count. With constant streams across countless platforms, it can be...
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3 Questions to Answer When Creating Personas for B2B Marketing Campaigns
The growing complexities in B2B marketing have driven successful marketers to take a more detailed look at the characteristics of their prospects. Doing so gives marketing teams ...
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Product Launch Best Practices: Finding Your Invisible Customers
According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purc...
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Find Your Invisible Customers
I recently attended a webcast entitled “Find Your Invisible Customers”, which was presented by Vocus and featured a presentation by Tom Martin from Converse Digital. It was an overall...
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