Now, more than ever, it is important to make the most of your marketing budget. Consider the following three steps to take before launching a B2B marketing campaign t...
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3 Reasons Why Buyer Personas Are Essential to a Successful Product Launch
New product or service launches can be rollercoaster rides, ranging from excitement about launch day to anxiety about early results. There’s a lot of hard groundwork that happ...
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3 Critical Steps to Follow Before Naming a Company or Product
Launching a new company or product can be an intense process, requiring a large investment of both money and time. But ultimately, the reward is great, since proper planning an...
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Building an Effective Go-To-Market Strategy: Four Questions Answered
Realizing the vision of a new product or service is both an exciting and busy time for organizations. It entails a high degree of collaboration across your teams, including op...
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10 Important Product Launch Questions To Ask Before Introducing a New Product
Preparing for a a new B2B product launch requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. However, you c...
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Product Launch Best Practices: Finding Your Invisible Customers
According to recent Gartner research, when B2B buyers are considering a purchase, only 17% of that time is spent meeting potential suppliers. In fact, almost half (45%) of buyers’ pre-purc...
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B2B Product Launch Best Practices: Coordinating a Successful Team
The phrase “it takes a village” applies to much more than just raising children. Any attempt to build something new, ensure it is properly equipped to su...
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Determining Market Demand for New Products or Services: Four Questions Answered
Understanding the true desire or demand for your prospective new product or service is vital before you move “full speed ahead” to bring it to market. It’s impo...
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Product Launch Marketing: How to Leverage Inbound and Outbound for an Impactful Launch
A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. When it comes to launching a new product, finding s...
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Pillars of a Successful Post-Launch Strategy
So, you’ve just completed a successful product launch – time to kick back and celebrate the culmination of all your hard work, right? Not quite. A successfully executed la...
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How to Build an Integrated Marketing Plan for Your Product or Service Launch
Launching a new product or service is no easy feat. Arming yourself with an integrated marketing plan is essential for delivering a successful and impactful launch. Without a well-thou...
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Find Your Invisible Customers
I recently attended a webcast entitled “Find Your Invisible Customers”, which was presented by Vocus and featured a presentation by Tom Martin from Converse Digital. It was an overall...
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