Few marketers underestimate the power of branding, but establishing a consistent brand for your business is essential for audience recognition. For instance, if you are a chocolate lover you ...
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Steps to Align Your Company Values With Your Brand
Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Your br...
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Questions for Evaluating and Elevating Your B2B Brand Messaging
Branding is the way that companies communicate with customers, differentiate from competitors and create a name for themselves. Your company’s brand is not a tangible item—it go...
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Marketing Psychology: Why Brand Personality in B2B Matters
The rationale upholding economic theory—and most business planning—is that consumers are rational and consider all information in a judicious manner. However, the reality is that humans are ...
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Why Do We Update Our Brands?
By: Christa Tuttle, Launch Marketing CEO From Google to Budweiser to Intel – familiar brands have been rolling out new looks, taglines and logos lately, drawing reactions from...
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Common Pitfalls of B2B Brand Awareness
Your brand is the face of your company. It is built upon your company’s name, recognition of your logo, and your ongoing interactions with customers. It is about communicating ...
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Shaping a Brand’s Personality
Brand personality is built over a period of time through strategic branding decisions that reach across all of a brand’s touchpoints. Done correctly, consumers will begin to...
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